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Coppafeel’s “Check ’em Tuesdays” Campaign with The Sun

Breast Cancer charity, Coppafeel has teamed up with The Sun newspaper to bring awareness to their readers every Tuesday for 6 months!

The campaign aptly names ‘Check em Tuesdays’ encourages young women to check their breast for breast cancer via the iconic ‘Page 3’ feature. The collaboration is taking the UK by storm with mixed feeling towards the campaign and the exploitation of women. The feelings towards this bold move is coined to be ‘insensitive’ and ‘ill-judged’ as many breast cancer survives are speaking out about how they are affected by the campaign.

Stella Duffy speaks out in a letter she wrote to the editor of The Sun newspaper: 

‘Saying get your boobs out for cancer really does sound quite a lot like get your tits out for the lads. That’s not very nice, is it?… In the end, it’s just really hurtful when you publicly infantilise any cancer, the disease that one in three of us will come into contact with over our lifetimes, making light of our loss, making money from our loss.’  read the full article here

No More Page 3 founder Lucy Holmes spoke out about how they felt about the collaboration:

Many of the No More Page 3 team have been affected by breast cancer in the lives of people they love dearly. We really hope that this campaign succeeds in encouraging women to check their breasts who otherwise wouldn’t – and we love the notion of women supporting other women. We applaud the models for doing what they feel is right to help and congratulations to the founder of Coppa Feel for securing this partnership with a powerful platform like the Sun.

That said, we can’t help but feel that it’s a real shame the Sun has decided to use these sexualised images of young women to highlight breast cancer. They will say that they want to use the power of page 3 as a force for good – we say that a society in which sexualised images of young women are seen as that powerful has to change.

However with breast cancer being one of the most popular forms of cancer in the UK, founder of Coppafeel felt it was important to warn younger females to check themselves on a regular basis. The saying ‘Better be safe than sorry’ strings to mind here… but is The Sun’s famous Page 3 feature the right platform?

Founder of Coppafeel Kristin Hallenga explains her decision to take such a bold move and her reasons behind it, “It’s a brilliant platform to get across a life-saving message. They are the most famous boobs in Britain. And for us to be hopping on the back of that page and The Sun as a whole is a huge opportunity.”

Hallenga founded CoppaFeel in 2009 with her twin sister after she was diagnosed with breast cancer at the age of 23. But the late diagnosis meant the cancer spread to her spine and is now incurable. She launched the charity because she realised that there was no organisation at the time urging young women to be breast aware.

After being in the firing line for their page 3 topless models, some say that The Sun newspaper seems to be turning things around for the greater good. This info-graphic shows her reasoning for using The Sun’s page 3 feature as the platform to spread awareness.

 

So what do you think of this controversially bold move by both The Sun newspaper and Coppafeel?

Do you see it as a worthy cause that can help save lives? or do you think it’s another publicity stunt to turn things around for The Sun newspaper after being the in firing line?

Source: The Sun and No More Page 3

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