American Apparel known for taking bold moves in their advertising campaigns recently released a promotional image that caused a media frenzy.
The trending image which was released on their Instagram and Facebook page showed Jacky O’Shaughnessy, a 62 year old woman wearing a bandeau bra and high-waist underwear made of see-through lace with he title ‘Sexy has no expiration date!’.
Although the image isn’t as controversial as some of their past advertising campaigns, it was still unconventional to say the least. It was a strong reminder to the world and women in particular that beauty not only comes in all shapes and sizes but it doesn’t have an expiration date!
The time-less beauty initially modelled for American Apparel back in 2012 for their aptly named ‘Advanced Basics’ range. In an interview with Fashionista, the mature New Yorker commented saying ‘I’ve read so many times that modelling is vapid at best. I found it to be engaging and creative. It requires energy and an ability to communicate without words.’
So what do you think about this statement image? Although unconventional is it really that shocking? What do you class as ‘sexy’ and do you think it can still apply in our older age?
We’d love to know your thoughts!
Source: Daily Mail and Fashionista